Claire Scantlebury – Big boy brands and small town values

Watching Claire I realised it was okay to say “I’m a PC”. I didn’t have to be ashamed ever again. Claire’s talk, the fourth of the evening, is an interesting reflection how brands have to play for our attention in an era where your neice and your nan are as brand-savvy as everyone else.

And in case you missed it, Claire is also one half of the team that brought Ignite to the UK with Ignite Cardiff.

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